Nov 10, 2021 • 1HR 17M

Mechanic Culture to Rivian's Toxic Bro Culture with Jay Goninen

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Appears in this episode

Dennis Wisco
Wisco Weekly is a business education and entrepreneurship podcast hosted by Dennis Wisco. Over 80 Apple Podcast reviews, and 4.7 out of 5 stars.
Episode details

From wages to skills to diversity, equity, and inclusion, Jay Goninen and Wisco discuss into many facets that affect the mechanic culture.


- Are mechanics proactively learning electrical and computer engineering?
- Are wage rates being passed down to customers?
- Is there really no equality in the automotive space?
- Laura Schwab accuses Rivian as a 'toxic bro culture'
- Art and science of making decisions



Episode Notes


> About Jay and WrenchWay  |

> Why Technicians Are Leaving the Industry  |

> The No Assholes Rule  |

> Laura Schwab Blog  |


Wisco Weekly is an automotive business podcast, and is part of the 'Not Your Father's Economy' podcast channel on Apple Podcasts. Host, Dennis Wisco, shares weekly insights into current economic conditions like navigating this post-COVID economy.

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Wisco Weekly is proudly supported by automotiveMastermind. Visit to learn more about predictive analytics and marketing automation. 

Have a listen to 'Predicting the Next Paycheck' a podcast mini series assessing the behaviors of car dealers, and their data-inspired decisions. Available on Apple Podcasts, Spotify, and other popular apps.


For more content, follow Dennis Wisco on Instagram (@wisco_dennis), Youtube (@wiscoweekly), and LinkedIn (@wiscoweekly).