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Great article! Overcoming high shipping fees and taxes, particularly for non-EU Balkan countries, is essential for fostering a thriving clothing innovation scene in Central and Eastern Europe.

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Living in Mexico gives me the opportunity to do easy online shopping, including national and international markets. It´s quite common to purchase clothes from the USA, the shipping is cheap and the delivery won´t take much time. But I remember back in Czechia I would think more before buying clothes from e-shops outside the country.

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One retail concept I have not seen in CEE is the "outlet" where name brands sell off-season items for huge discounts. Recently, I was at a Lululemon outlet and they had sales of 50% off men's clothing.

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