The shipping fee for the non-EU Balkan countries is usually quite high, and with that also come high taxes and pretty vague border control regulations that are often taken advantage of.
Great article! Overcoming high shipping fees and taxes, particularly for non-EU Balkan countries, is essential for fostering a thriving clothing innovation scene in Central and Eastern Europe.
Living in Mexico gives me the opportunity to do easy online shopping, including national and international markets. It´s quite common to purchase clothes from the USA, the shipping is cheap and the delivery won´t take much time. But I remember back in Czechia I would think more before buying clothes from e-shops outside the country.
One retail concept I have not seen in CEE is the "outlet" where name brands sell off-season items for huge discounts. Recently, I was at a Lululemon outlet and they had sales of 50% off men's clothing.