From Air Mattresses to a Household Name: Airbnb's Growth Strategy
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Airbnb adopted a multi-channel marketing strategy: an effective combination of social media, word of mouth, promotions and an affiliate program that ran until 2021.
From Air Mattresses to a Household Name: Airbnb's Growth Strategy
From Air Mattresses to a Household Name…
From Air Mattresses to a Household Name: Airbnb's Growth Strategy
Airbnb adopted a multi-channel marketing strategy: an effective combination of social media, word of mouth, promotions and an affiliate program that ran until 2021.