Sunny Side Up | February 18
It's "Sunny Side Up" time! We're revisiting your favorite articles and pulling out the funniest, craziest, and most unexpected bits.
Welcome, readers, to the "Sunny Side Up" edition. This week, we will focus on an article series that explores the clothing business in Central and Eastern Europe, offering perspectives for both shoppers and aspiring entrepreneurs.
1. Clothing Business in Central and Eastern Europe
People in Central and Eastern Europe don't crave luxury shopping as much as in the West. They prefer online shopping, especially through social media influencers. There's also a need for "personal shopper" businesses to help people buy clothes from brands not available in their countries. Starting a clothing business here could be a great opportunity!
2. Interview with Milena Bojic, Serbian fashion brand owner
Despite challenges, starting a fashion business in Eastern Europe can be successful. Milena Bojic Atelier, a Serbian brand, built a loyal customer base by focusing on quality, trust, and unique designs. They overcame financial hurdles through smart budgeting, partnerships, and government grants. Read more and find out the key takeaways.
3. How to Create a Capsule Wardrobe for the Holidays
Shoppers are encouraged to build a capsule wardrobe with quality basics and support local brands, while entrepreneurs should stay true to their values, prioritize sustainability, and collaborate with others. The most interesting detail about the article is a Serbian brand called Svemogucstvo that uses upcycled materials.