Sanofi & The Olympics: A Courageous Rebranding Story
In June 2024, just before the Games, the company will organize the Sanofi Cup finals in Paris, the Olympics host.
Highlights
Sanofi SNY 0.00%↑ will try to appear more modern and relatable. They want to be seen as a company that cares about health and inclusion, not just profits.
Sanofi will be involved in the torch relays and have their own team of athletes. This will give them more exposure and allow them to connect with Olympic fans.
Sanofi will use the Olympics to raise awar…
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