Omega's Precision Timekeeping in the Olympics But Imprecision in Luxury Sales
Omega's marketing strategy stays away from the mass media but uses well-known faces in the entertainment world to promote their products.
Highlights
Omega unveils the Quantum Timer with microsecond precision, revolutionizing timekeeping for over 10,000 athletes.
With smartphones and smartwatches dominating, Omega navigates declining sales by targeting niche clientele and emphasizing status symbolism.
Omega uses famous people and personal relationships to keep their appeal strong, even in tod…
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