24Hour Journal

24Hour Journal

Summer Olympics

The $162 Million Dollar Olympic Partner: LVMH Moët Hennessy Louis Vuitton

The single largest local partner, LVMH, will play a significant role in sharing its creativity and craftsmanship for the Olympics, including Chaumet’s medal design.

Sofia Chesnokova's avatar
Sofia Chesnokova
Mar 26, 2024
∙ Paid

Highlights

  • LVMH will bring luxury to the Olympics with unique designs and exclusive offerings.

  • Athlete Support and Social Impact: The company will support athletes and contribute to societal causes, going beyond sponsorship.

  • Public opinion varies, with some praising LVMH's alignment with Olympic values and others questioning its luxury focus.

LVMH, the luxu…

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