Dozens of Products, Singular Message: How Procter & Gamble's Olympic Marketing Strategy Works

The Athletes for Good program awards 20 athletes from around the globe with a $24,000 USD grant for their respective charities.

Highlights

• P&G PG 0.00%↑ will give $24,000 to 20 athletes around the world to donate to their favorite charities.

• There is a new documentary called Rising Phoenix coming out on Netflix that will talk about the challenges faced by people with disabilities.

• P&G has always been a sponsor of the Olympics, and this year, they will focus on giving back to communities and…