Destination Czech Republic: Your Guide to Successful Relocation
Move to Prague, Foreigners, and 4expats are three relocation agencies that offer comprehensive and personalized services to foreigners coming to the Czech Republic.
Relocating to the Czech Republic offers favorable conditions for foreign investors due to its location, infrastructure, and suppliers. It can be overwhelming as the relocation industry provides many services to help with the move, like visa and immigration help, finding a new home, and learning about the culture and language.
This article compares the relocation industry in the Czech Republic to the US, including significant trends, advantages, and advertising methods of relocation companies.
Overview of the Relocation Industry in the Czech Republic
According to KPMG, the Czech Republic offers favorable conditions for international investors, including its location, solid infrastructure, and numerous suppliers and inputs. In recent years, foreigners looking for business prospects and foreign direct equity investment (FDEI) activities have found the Czech Republic attractive. Foreign direct equity investment involves investing in a company or project in another country by acquiring ownership or control of its shares.
Many companies can help make the transition easier when moving to the Czech Republic. These services may include cultural and language training, assistance finding a suitable home, support for families with children seeking schools, registration and visas, and help with lease negotiation.
Several agencies provide relocation services in Prague, including Move to Prague, 4expats, ReloCare, Santa Fe Relocation Services, Crown Relocations, and Foreigners.
Relocation Industry Trends
Various factors often influence the decision to relocate to a new country, and understanding why can help us learn how foreigners, expats, and digital nomads set the relocation trends to the Czech Republic.
Affordability
One of the most significant factors is the relatively low cost of living and excellent accommodation deals in the Czech Republic compared to other European Union countries. This means everyday expenses such as groceries, transportation, and entertainment are generally more affordable.
For instance, if you go outside Prague, you'll discover that house pricing is more budget-friendly than in the capital. This makes it an appealing choice for people who desire rural living and appreciate the loveliness of the Czech countryside. Moreover, the Czech Republic has a strong economy and a low unemployment rate, which can provide further financial stability for people considering relocating there.
It is also worth mentioning that the Czech Republic has one of the lowest crime rates in Europe, making it an attractive destination for expat relocation.
Social Scene and Outdoor Activities
Thanks to the increasing number of tourists (which is still less than in pre-pandemic times, but the number is getting there), the social scene in the Czech Republic is diverse, buzzing with entertainment and cultural events. On Ticketmaster, you can find various events, from theater and opera plays to performances, shows, standups, movies, and anything else your heart desires. For instance, the recent performance of Cirque de Soleil gathered people from all over the country under the roof of the O2 arena, where visitors could enjoy their famous show OVO for an entire week.
In addition to the social scene, the Czech Republic also offers a variety of outdoor activities due to its location near mountains and forests. This creates many opportunities for tourists and locals who enjoy camping, hiking, and other outdoor activities in the country.
Benefits for Expats and Foreign Companies
Interestingly, more and more companies are relocating to the Central European hub, where the demand for language skills grows annually. Prague and other cities in the Czech Republic, such as Brno, Ostrava, and Pilsen, have much to offer expats taking up senior positions.
Foreign workers in the Czech Republic are usually paid well compared to locals: Companies offer additional benefits, such as accommodation and expenses, especially for expats. These benefits make the Czech Republic an attractive destination for foreign workers, according to Expat Arrivals, a website for information on relocating.
Advertising Strategies of Relocation Agencies in the Czech Republic
Each relocation agency has its unique approach to advertising strategies. Let’s compare the advertising services of the top three agencies in Prague and how they use advertising to promote their services to foreigners coming to the Czech Republic.
For example, Move to Prague is a relocation agency that offers comprehensive and custom-made immigration, visa, and real estate solutions with a personal touch for passionate travelers. The agency primarily relies on social media channels and its website to highlight its services "from real people for people just like their clients," along with a unique story that they can take care of the whole process.
Additionally, the agency maintains a blog sharing information about the relocation process and insights into Prague life. By doing so, they engage with their audience and provide crucial information to potential customers.
Another relocation agency in Prague and one of Move to Prague's main competitors is Foreigners. They offer various services to ex-pats, including visa and immigration assistance, VIP packages, and other aid forms. Like Move to Prague, the company promotes its services through social media and websites.
On their website, Foreigners emphasizes their ability to provide a wide range of services to minimize client stress and offer continuous support during their stay in the Czech Republic. They also maintain a blog sharing information about the relocation process and providing insights into life in the Czech Republic.
4expats is another well-known relocation agency offering similar services in the relocation industry. It is a private immigration company providing advice and assistance for foreigners living in Prague and EU and NON-EU citizens planning to relocate to the Czech Republic. Their mission is to advise, assist, and represent clients throughout the often-complex visa application process.
The company advertises its services through its website, highlighting its ability to provide fast, efficient, and tailored services to meet its client's needs. They also emphasize their expertise in making the visa procedure as stress-free as possible.
Key Messages in Advertising Campaigns
The advertising campaigns of relocation agencies such as Move to Prague, Foreigners, and 4expats share similar key messages. All three agencies emphasize their ability to provide comprehensive and personalized services to assist with the relocation process, including visa and immigration assistance. They also highlight their expertise in making the process as stress-free as possible and their ability to provide continuous support during their clients’ stay in the Czech Republic.
In addition to these services, relocation agencies offer tailored solutions to meet their client’s unique needs and use real people to assist. They engage with their audience through social media channels and their websites to share information about the relocation process and provide insights into life in the Czech Republic.
With the help of advertising, relocation businesses aim to build trust with potential customers and position themselves as reliable and helpful partners in the relocation process.
Differentiating Factors and Unique Selling Points
Move to Prague, Foreigners, and 4expats are three relocation agencies that offer comprehensive and personalized services to foreigners coming to the Czech Republic. They provide visa and immigration assistance, among other things, while having unique selling points.
Move to Prague emphasizes its ability to provide custom-made real estate, visa, and immigration solutions with a personal touch. They highlight their services as “from real people for people just like their clients,” along with a unique story that they can take care of the whole process.
Foreigners focus on their ability to provide a wide range of services to minimize client stress and offer continuous support during their stay in the Czech Republic. They provide various services to ex-pats, including visa and immigration assistance and VIP packages.
4expats differentiates itself as a private immigration company that provides fast, efficient, and tailored services to meet its client’s needs. They emphasize their expertise in making the visa procedure as stress-free as possible.
Comparison with the Relocation Industry in the US
The relocation industry in the US provides a broad range of services to help individuals and businesses with their relocation needs. These services may include visa and immigration assistance, home-finding and settling-in services, school search assistance for families with children, cultural and language training, and other support services to make the transition as smooth as possible.
In recent years, mobility has been declining in the US. According to nationwide moving statistics, 8.4% of people moved from 2020 to 2021, and homeowners are 36.3% as renters. The US relocation industry offers services to assist individuals and businesses with their relocation needs.
The US and the Czech Republic exhibit different relocation trends and industries. While mobility rates have declined in the US, the Czech Republic has attracted more foreign investors and ex-pats due to favorable conditions and rich culture. Both countries have relocation agencies that offer services. Still, they use different advertising strategies to reach their target customers. If you plan to move to the Czech Republic, you may find more information and support from the local relocation industry than the US industry.
