Can 71.6M impressions on X translate to $2,400 in monthly income?
We have looked into the performance metrics from March 2023 to June 2024, focusing on impressions, engagement rates, and financial outcomes. Here’s what we found out.
Highlights
Learn about consistent posting, quality analysis, and cross-platform promotion.
Understand why high impressions don't always mean high engagement or income.
See how different strategies impact earnings and engagement.
In the dynamic world of social media monetization, @teslaboomermama has proven it's possible. This Tesla and financial enthusiast has successfully transformed her passion into profit, offering a compelling case study on the potential of social media engagement.
Let’s explore her content strategy, engagement metrics, and financial outcomes while challenging the question: Could chasing impressions be the wrong metric for success?
Who is @teslaboomermama?
The intriguing account name @teslaboomermama belongs to Alexandra Merz, who is known for her passion for Elon Musk and Tesla. And yes, she drives a Tesla herself and serves as a Tesla Retail Shareholder advocate.
Interestingly, Alexandra boasts an impressive background in finance. She was a fund manager at DB and Commerzbank, overseeing Europe's largest investment fund portfolio; senior credit officer and VP at Moody's, responsible for all European real estate fund ratings; and currently, she’s a founder of Scope ORF and L&F Investor Service in California, focusing on US Immigrant Investors.
Merz’s expertise in service-oriented approach and business administration skills is evident in her own words: “My broad financial background both in investment banking and the rating industry, as well as my hands-on real estate and business set-up skills, paired with two successful international moves, allow me to thoroughly understand the needs of our clients. Financial analysis has always been a key element in my career choices.”
Moving to the content, @teslaboomermama primarily focuses on three areas:
1/ Tesla Updates
You can find posts about Tesla’s latest developments, such as financial performance product launches and company news.
2/ Financial Insights
Alexandra also provides in-depth analyses of Tesla’s financial health, comparing it to credit ratings and other financial metrics. Take, for instance, the financial strength table for Q1 2024, with Tesla remaining one of the three mega-cap companies with the strongest financials.
3/ Personal Takes
Of course, Alexandra also shares personal opinions on various topics (quite literally), from finance to politics.
One thing is clear – engaging and informative content has attracted a significant following of Tesla enthusiasts and investors on X. Merz leverages her extensive experience in finance to discuss both the potential and challenges Tesla faces, often providing unique insights – and this is exactly what people are thirsty for.
Alexandra's Content Strategy
We had the opportunity to discuss with Alexandra her approach to managing the X account and its content strategy. "Engagement rate is a key metric, but since X doesn't publish these metrics 'by the verified user,' it is still unclear how it is calculated," Alexandra Merz noted.
Due to time constraints, Merz couldn't provide additional information. However, we went one step further, analyzed her content, and revealed several patterns shaping her informative and engaging strategy:
First – consistent content. Alexandra's profile showcases daily posts, sometimes multiple posts or threads per day. This output ensures her followers always have fresh content with which to engage.
Second — quality analysis. Alexandra's in-depth financial insights, particularly regarding Tesla's stock and market position, attract followers interested in detailed, knowledgeable content.
Third – networking. Alexandra shares recent interviews and conversations with industry players. For example, she recently posted an interview with Randy Kirk, author of "The Elon Musk Mission" and "The Elon Musk Method."
Fourth – cross-platform promotion. Alexandra repurposes much of her content on YouTube, driving traffic from multiple sources. Her channel features topics such as "Tesla Robotaxi & Stock Price," "Wall Street is Missing ENORMOUS Tesla Opportunity," and "Update on Tesla Short Sellers!"
This approach leads to two key trends in @teslaboomermama's content:
High Engagement on Financial Posts: Insights into Tesla's performance consistently receive high engagement, offering valuable information to her audience.
Community Support: Tweets promoting or supporting other Tesla community members see significant interaction, highlighting her followers' strong sense of community.
What Statistics Can Tell Us?
We have looked into the performance metrics from March 2023 to June 2024, focusing on impressions, engagement rates, and financial outcomes. Here’s what we found out:
1/ Impressions:
Total impressions: 221.2M
Highest month: May 2024, with 71.6M impressions → This suggests viral content and/or increased audience interest
Lowest month: March 2023, with 6.6M impressions
Monthly average: 14.7M
2/ Engagement Rates:
Ranges from 1.4% to 3.0%
Highest: June 2023, with 3.0% → This indicates a correlation between posting frequency and engagement, as there was also the highest post frequency (2896).
Lowest: May 10-23, 2024m with 1.4% → This is especially interesting as during this period, Alexandra reached the peak in impressions of 61.5M
3/ Income:
Total earnings: $13,700
Monthly average: $614.57
Highest payout: $2,860 (June 7-20, 2024) -→ It correlates with a high impression count of 18M and the highest engagement rate (2.8%).
Lowest payout: $142.55 (November 10-23, 2023) → It didn't result in the highest payout, likely due to its low engagement rate (1.4%).
Simply put, high impressions don't always lead to high engagement rates, as in May 2024. However, they correlate with increased income, but exceptions exist. For instance, RPM (revenue per thousand impressions) varies from $0.021 to $0.16), suggesting factors beyond impressions influence income. At the same time, link clicks don't always correlate with higher income, meaning that the content, rather than external links, may drive engagement and monetization.
So, Is Chasing Impressions the Wrong Metric for Success?
The case of @teslaboomermama, with 71.6M impressions generating $2,326.22 in May 2024, highlights a crucial lesson in social media strategy: impressions alone don't guarantee financial success.
Why? Let me share some calculations with you that vividly illustrate this. In May 2024, Alexandra reached 71.6M impressions and earned $2,326.22—about 3 cents per 1,000 impressions, while in April 2024, she reached only 18.5M impressions (about a quarter of May's reach) brought in $2,358.79 — nearly 13 cents per 1,000 impressions. This was over four times more efficient!
To answer the question of whether you should chase impressions or prioritize other performance metrics, it's not a simple yes or no. Impressions give you a good grasp of how your content performs, yet they are not the key metric to focus on, in my opinion. Instead of obsessing over impressions, provide value to your followers — make sure they want to follow your content and stay for more! This will then be mirrored in an engagement rate, another key metric in content performance.
Here's one thought: What if @teslaboomermama focused on doubling her engagement rate instead of her impressions? She might find that a smaller, more engaged audience could be far more valuable. Remember, quality engagement, consistent growth, and a loyal audience are the real metrics that matter.
In the social media landscape, success is not measured by visibility alone but by the depth of connection with your audience. A smaller, highly engaged following often proves more valuable than a vast pool of passive viewers. It's not just about being seen — it's about being remembered, valued, and acted upon. That's precisely where actual influence and monetization potential lie. Don’t you agree?
