Beauty Innovations for Foreign Business Professionals: A Guide for Future Entrepreneurs

What does one need to start? A space that can be transformed into a fitness or wellness studio - or a concoction of both.

One common impression you will often hear from tourists visiting Eastern Europe is that they have found women to be on top of their game when it comes to their physical appearance. One thing is certain: women in this part of Europe are extremely focused on aesthetics, and while genetics are certainly a factor, we cannot disregard the fact that Eastern European women invest in their looks. 

Whether it be makeup, hair, or cosmetic procedures - most women here consider their beauty rituals sacred. In this guide, we will highlight some of the most profitable beauty innovations for future entrepreneurs looking to move to Eastern Europe and start a successful business in the beauty realm.

---

PhiAcademy - Revolution in Permanent Makeup

Branko Babic, the creator of the now world-famous PhiAcademy brand based in Serbia, started his quest for the perfect eyebrow when he realized that the market was in desperate need of a more refined, delicate permanent brow technique. It is safe to say he capitalized on the competitors’ inability to create more realistic-looking, natural permanent eyebrows. He wanted his eyebrow technique to mimic the actual brow hairs, ever-so-lightly filling in sparse areas instead of tattooing the entire area dark. 

Another important invention of his is the golden ratio divider - a specifically designed tool used to calculate the ideal brow shape according to the client’s facial features. He then combined the power of symmetry and mathematics into the powerful PhiApp - a digital calculator used to determine the perfect eyebrow symmetry for each individual client.

Like many other successful businesses in the beauty world, PhiAcademy offers detailed courses on different techniques, including BoldBrows, PhiShading, PhiLashes, PowderBrows, PhiLaser, and Microneedling PhiBright. However, what makes this academy stand out is their unique approach to teaching - the Hexaplan.

As the name itself implies, the Hexaplan consists of 6 different levels, each specifically designed to support and guide future entrepreneurs on their journey to greatness. The program doesn’t only focus on the artistic and technical aspects of this craft, but it also encompasses the organizational and marketing skills that are key to running a successful business in this niche.

Enrolling in the program also gives students free access to other valuable courses, including the Hygiene course, Skin Expert course, and Get More Clients course focused on brand development and marketing strategies that could make your company stand out on the market. Completing a course hosted by PhiAcademy Masters will give you the necessary knowledge and skills to start your own business offering desired services, as well as their world-renowned certificate.

Adaktar - The God of Eyebrows

While on the topic of eyebrows, it is hard to ignore the self-proclaimed God of Eyebrows whose popular permanent eyebrow makeup technique even got him an infamous reality TV show deal. Adaktar’s portfolio boasts a number of celebrity names from the Balkans, including singers, actresses, and social media influencers. Adaktar brows are bold, camera-ready, and chances are your favorite Eastern European bombshell is already wearing them. 

The owner of the Adaktar Academy also had a successful Yugo tour, hosting masterclasses in Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, and North Macedonia, focusing on his authentic Adaktar eyebrow design, as well as the process of correction of old or botched treatments. Adaktar also specializes in laser tattoo removal, which is a very popular service among experienced tattoo artists, as clients often come in with outdated permanent eyebrow makeup that needs to be removed before they can get a fresh set.

The Adaktar technique is based on micro-pigmentation - a method that allows the artist to apply the color into the skin seamlessly and evenly, without creating visible skin injuries and permanent scars. Another advantage of this method is the longevity of the result, as it doesn’t require any corrections for up to 18 months. It is painless, semi-permanent, and it leaves room for adjustments in case the client requests any. 

Future business owners will be happy to learn that the Balkan God of Eyebrows is providing both individual and group weekend courses, consisting of both educational and practical segments. The course covers everything a future eyebrow artist needs to master: application, color choice, placement, and equipment.

Body Space Company - Where Technology Meets Wellness

Hectic work schedules and a fast pace of life often interfere with our personal goals in all spheres - including fitness and wellness. The modern lifestyle that calls for quick solutions has led to an increased demand for fitness programs that don’t entail hours in the gym, yet still offer desired results. A perfect combination of time efficiency and effectiveness is precisely what made the Body Space Company prevail against the traditional approach to fitness.

The Body Space cardio equipment relies on the InfraRed technology that promises to improve circulation, support regeneration processes, and increase body temperature. As a result, these innovative devices should promote fast and effective fat-burning through moderate exercise in a comfortable environment. Some of the devices use a special InfraRed Vacuum technology that targets stubborn fat tissue - especially cellulite.

Some of the most popular Body Space fitness and wellness devices used in 45 countries around the world include Shockwave for cellulite and fat reduction, Body Sculpt for muscle strengthening and fat burning, treadmills combining InfraRed and VacuTherm technologies, and InfraRed Climber Machine.

Body Space is now taking Eastern Europe by storm as studios featuring their wellness and fitness devices can be found in Serbia, Croatia, Bosnia and Herzegovina, Montenegro, Hungary, Slovenia, and Romania. What does one need to start? A space that can be transformed into a fitness or wellness studio - or a concoction of both. Future business owners can decide whether to focus on InfraRed and VacuTherm-powered fitness equipment, beauty devices, or a body shaping center combining the two.

The best thing about investing in BodySpace devices or starting your own body-shaping center? There are already hundreds of positive testimonials from clients all over Europe working in your favor, as well as successful BodySpace businesses you can take notes from when launching your own. Their starter pack includes marketing materials, and they also offer online service support, training in their showroom or online, as well as a one-year manufacturer warranty on their devices - without any franchise fees.

If you’re a foreign business professional looking to start a beauty and wellness-related business in Eastern Europe, my honest recommendation would be to invest in your own BodySpace studio. Women love the idea of 45-minute workouts that aren’t based on strenuous exercise but still help them look and feel their best. And if you decide to pair cardio equipment with wellness devices, you’re essentially creating a self-care oasis.

---

Read more